Guerrilla Marketing

 ”Guerrilla Marketing is when customers are targeted unexpectedly, which can make the marketing memorable and create a buzz. Guerrilla Marketing was defined by Jay Conrad Levinson in his book Guerrilla Marketing.”

Guerrilla Marketing is an aggressive, unconventional way of promoting your business with a very low budget. Marketers spend time, energy and creativity rather than money to promote your product or service. Guerrilla Marketing ‘definition of trend setting alternative promotion’ is great for small businesses.

This type of marketing can help small and community based businesses to communicate with the target customers. Guerrilla Marketing can be done at a low price with a high impact; and that is exactly what companies need. Guerrilla marketing attack is never-ending. It has a beginning, a middle but never an end, for it is a process. You improve it, perfect it, change it, even pause in it. But you never stop it completely. Of all the steps in succeeding with a guerrilla marketing attack, maintaining it takes the most time. You spend a relatively brief time developing the attack and inaugurating it, but you spend the life of your business maintaining, monitoring and improving your attack.

At no point should you ever take anything for granted. At no point should you fall into the pit of self-satisfaction because your attack is working. Never forget that others, very smart and motivated competitors, are studying you and doing their utmost to surpass you in the marketing arena. Guerrillas are aware that their prospects are more likely to recall marketing messages delivered consistently during a fragile economy, even if they are smaller and less frequently delivered.

Some of the most provocative pieces of guerilla marketing are put way up in the air for maximum visibility. In a big city you’ve got to stay on your toes and watch where you’re going, so on-the-ground guerilla ads are another great way to grab pedestrian attention with small-but-clever designs.  Another great way to get attention and keep people engaged is to put things where they can touch and interact with them.

The Guerrilla Action Steps are as follows:

1. Get to know the competition. Examine their website and company. Compare the website with your own and improve three aspects of your site.

2. Study the newspaper or other ads to see that others’ tactics in a bad economy. Put down three of the successful tactics.

3. Write down the marketing ideas you have in a list; the longer the list the better.

In order to be successful in Guerrilla Marketing, the right marketing weapon needs to be chosen and be used properly. “I emphasize on ‘properly’ because even a smart bomb isn’t a valuable weapon if it lands on your feet” (Jay Conrad).

VIDEOS

REFERENCES

http://www.youtube.com/watch?v=QlBMF1MvAGY

http://images.google.ca/images?ndsp=18&um=1&hl=en&rlz=1T4DACA_enCA238CA238&q=guerilla+marketing-+images&start=36&sa=N

http://en.wikipedia.org/wiki/Guerrilla_marketing

http://books.google.ca/books?id=QV4NJP1vzAEC

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